Aladdin is much easier to play if you have either Aladdin, Prince Ali or Aladdin, Street Rat on the board already, but you'll get more value if you Shift on top of Aladdin, Street Rat
The second benefit I see is that they circumvent certain counterspells which target types of cards
This certainly works well in this deck, but it can mean the card lacks some value for those wanting to use it for other deckbuilding options that may not feature Encanto 's cast so prominently
Tabak similarly emphasizes that high impact is a priority for these Unknown cards, because [people] have to be immediately wowed and immediately inspired to build decks around them. Thats due in part to the unique format Verhey has developed for Unknown over the dozen or so times its been run since its inception in 2023
This is fine if you really need it, and it might be a great sideboard option for decks that dont normally use 7-drops to help fight against slower decks, but the other 7-drops in the set are a lot stronger for ramp